At Curation, we’re all about bringing brands to life. Whether it’s through dynamic branding, eye-catching campaigns, or engaging content creation, we make it happen. Our team of creatives handles everything from design and film to stunning photography.
We empower brands of all sizes to make bold and effective creative decisions that deliver the best results possible. We take a simple, tried and tested approach. Here's how it works.
The 3-step process of Diagnosis, Strategy, and Tactics is our recipe for success. It's a way to make sure you're always on the right track, making smart decisions and getting the best results. Let's break it down and see why it's so effective.
Visual Content and Storytelling
1. Diagnosis
Purpose:
Understanding the current situation
Fact-finding
Involves thorough research and analysis to identify the root causes of a problem or the key opportunities.
Data analysis
Collecting and examining data related to market conditions, customer behavior, competitive landscape, and internal performance.
Insight generation
Deriving meaningful insights from the data to understand underlying issues or growth areas.
Why it's crucial
Without a clear diagnosis, efforts to develop strategies and tactics might be misguided, targeting symptoms rather than root causes.
Purpose:
Formulating a plan to address the diagnosis
Goal setting
Defining clear, actionable, and measurable objectives based on the insights gained from the diagnosis.
Approach development
Outlining the high-level plan and direction that will guide the brand towards achieving its goals.
Resource allocation
Deciding how to allocate resources (time, money) effectively to implement the strategy.
Why it follows diagnosis
A strategy based on a comprehensive diagnosis ensures that the plan is aligned with real needs and opportunities. This alignment is critical for creating a realistic and effective roadmap.
2. Strategy
3. Tactics
Purpose:
Executing the strategy through specific actions
Action plans
Developing detailed plans for activities, campaigns, or initiatives that will implement the strategy.
Implementation
Carrying out the tactical actions, ensuring they are executed efficiently and effectively.
Monitoring and adjustment
Continuously monitoring the results of the tactics and making adjustments as needed to stay on track with strategic goals.
Why it follows strategy
Tactics are the specific steps taken to execute the strategy. They should be directly informed by the strategic goals and approach to ensure coherence and effectiveness.
How Each Step Feeds into the Next
Diagnosis to strategy: The insights and facts gathered during the diagnosis phase provide a solid foundation for creating a strategy that is relevant and targeted. For example, if a brand diagnoses that its main issue is low customer engagement, the strategy might focus on enhancing customer interactions and loyalty programs.
Strategy to tactics: The strategic goals and approaches define the scope and nature of the tactics. For instance, if the strategy is to improve customer engagement, the tactics might include personalised marketing campaigns, customer service enhancements, and loyalty rewards.
Creative Outcomes
Following this process ensures that creative outcomes are not just imaginative but also grounded in reality and aligned with strategic objectives. By basing creativity on facts and insights:
Relevance: Creative ideas are more likely to resonate with the target audience because they address real needs and preferences.
Effectiveness: Creative solutions are implemented in a way that maximizes their impact, ensuring they contribute to the brand’s strategic goals.
Innovation: With a clear understanding of the market and strategic direction, creativity can be pushed to its limits, exploring innovative ways to solve problems or seize opportunities without losing sight of the brand’s objectives.
The 3-step process of Diagnosis, Strategy, and Tactics creates a structured framework that ensures all brand activities are well-informed, strategically aligned, and creatively executed to achieve maximum impact.